What Is Search Engine Optimization (SEO)?
What is Search Engine Optimization? Search engines, including Google rank on bing today, analyze the content and layout of webpages to determine their relevance to a particular search query. The basic signal for relevance is whether keywords appear in the page’s body copy and page headings. Google also uses anonymized data about how people use the search engine’s interface to determine which pages are most relevant to a user’s search. Using these factors, search engines can determine which pages to rank at the top of the SERP.
The first step in Search Engine Optimization (SEO) is to identify keywords and phrases that your target audience would use to find your site. Using keyword research to determine what potential customers would type in will help you develop content that is both search engine friendly and relevant to your niche. It is also a good idea to check out your competitors’ sites and see what terms they use to find your products and services. You can then optimize your content based on these terms to increase your chances of being found by users.
Another step is to test the performance of your website on different organic marketing channels. Testing your SEO strategy can help you see what trends are emerging in the industry. You can find out what makes customers click on your ads and what features are helpful to them. Knowing what your customers want is essential to optimizing your site and making it user-friendly. This way, your audience will be satisfied and likely to return to your site. If you aren’t delivering on that promise, your business is failing to meet its goals.